Direct Mail is an effective way for your business to reach a targeted consumer, and an important part of your marketing mix. By utilizing a variety of list service companies, POTRATZ is able to access lists based on specific criteria that will drive qualified consumers to your business.

What other agencies preach, we practice.
What other agencies attempt, we accomplish.

At POTRATZ, integration is more than a buzz word.  It is a defining philosophy that says every piece of communication we produce must speak with one voice, come from one place.  All too often the plan never goes beyond the 60 second spot running on the Super Bowl.  Truly great thinking crosses boundaries, from broadcast to print to promotions, from outdoor to online to in-store, and everything in between. 

Powerful brands are built on consistency.

Design is seen by many agencies as their only job. Integration? A concept, at best. POTRATZ simply sees it as another opportunity to communicate a brand’s essence to consumers.

designPotratz employs associates with the expertise to produce full blown collateral projects to imaginative logo design. The design group is involved in all stages of the process, both to absorb the strategic direction and to provide artistic guidance to all creative disciplines. designPotratz provides artistic services which communicate, solve problems, evoke emotions, provide inspiration, and create real world opportunities.

Our Promotions and PR department bring together experts in sales promotion, public relations, events marketing, product seeding, guerrilla marketing and crisis issues management to offer clients unique interdisciplinary capabilities.

Our specialty lies in the creation of programs that combine promotions, events, and PR into fully integrated campaigns, providing a layer exposure not available through other marketing disciplines and affording our clients cost and time efficiencies. This innovative approach enables us to execute a single strategy utilizing multiple channels.

Every means of communication has its own unique strength.

As part of our integrated approach
POTRATZ employs “Last Mile Marketing”.
“Last Mile Marketing” is an approach to marketing that focuses on the most direct interactions that companies have with customers, the contact points that are most responsible for determining the nature of the relationship with the customer. The goal of “Last Mile Marketing” is to build a true and lasting bond between you and your customer, through consistent, focused behavior that is mutually effective, lasting, and rewarding for all.

 

 

Find out more about POTRATZ, our philosophy, our clients and our community!

 

 

Learn about the exciting career opportunities available with POTRATZ.

Research is a marketing tool that discovers past trends, identifies current trends and shapes future trends.

Research is the street map that identifies your target market at the best time with a message that is clear, concise and fulfills both your customer’s needs and desires.

Constant monitoring of consumer trends is the key to maintaining an advertising and marketing strategy that reaches the hearts and minds of your consumer Today!

Achieve Results!

Our approach to Media Buying provides results for our clients by lowering the advertising cost per unit and increasing frequency, which results in greater profitability. Our media buying services include planning, researching and purchasing media schedules for clients.

At POTRATZ, we strive to partner with the media companies in your market. By establishing partnerships with media companies, we are able to negotiate the best rates and execute successful sponsorships and promotions that drive traffic to your business.

POTRATZ combines the science of effective Internet advertising with more traditional forms of advertising mediums. The Internet is a modern marketing tool that offers measurable results, while at the same increasing your Return on Investment (ROI).

In today's retail environment, consumers spend time researching their purchase on the Internet. They narrow their search before they buy. For this reason, it is important for our clients to be there when they are gathering information.

 

Here we provide a sampling of some of the promotional media that we have created for our clientelle. This will give you a small glimpse of the talent that we put at your disposal should you choose to use our services.

 

 

Contact POTRATZ today...
and start benefiting from the results that a truely dedicated team of professionals can bring to you and your business.

 

 

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This is a collection of links that we at POTRATZ have found most useful and that we feel might provide insight to both our current and prospective clients.