Attention spans continue to shorten drastically; are you considering that when writing your ad copy?
Extended text ads are nothing new, but just because the option is there doesn’t necessarily mean you should take it. Waiting to include those important details and calls to action later in your copy puts your message at risk of not being noticed!
That’s why I wanted to focus this week’s Hard Facts on rethinking your Google ad copy, and be ready– I’m sending you home with some homework after the video!
Look at the Google ads you’re currently running. Are you burying important information in your description or is it prominently displayed early on? If not, make the edits necessary and see if that ad performs any better.
My guess… it will 😉
