We all know what it’s like to generate ⛰️mountains of content⛰️ for our business in the hopes of engaging our audience and inspiring them to interact with us, only to find that often… individuals will only engage once or twice 😥.
Before you throw in the towel, let me break down some worthwhile strategies that not only help earn engagement from your audience, but grow your retention rate AND position you as more than a business, but a member of your customers’ community! 🤯🤯🤯
The most important aspect of reaching these goals— KEEP UP THE CONVERSATION! 🗣️
You might sell a product or service that serves your clients for YEARS, such as a real estate agent selling a home! But— that doesn’t mean you want to lose that client’s interest immediately after the sale. You need to make the effort to keep them engaged and in your audience for years to come.
The most lucrative aspect of this strategy: capitalizing on past clients’ audiences to increase your reach AND sales! 💃
Here’s how:
1- Get SOCIAL 🤳
You need a social process that includes adding your clients on social media, reviewing the content posted by select clients periodically and sharing some relevant information with them based on what you see them share! It seems so simple but making this deliberate effort helps your audience know you’re ACTUALLY there!
2- MAKE IT REAL! 👌
Showing your audience you care online is one thing, but developing a campaign that can get you face to face can work wonders. How? Why not offer free pies to customers who come to your store on a select day near the Holidays? These shows them you care, offers you the opportunity to truly get in front of them AND it’s the type of campaign your audience will want to SHARE!
Watch Hard Facts now to learn how to develop these strategies! Do you have another idea about how to maintain audience retention? Share it in the comments below! ⤵️
