Do you think it’s better to guide a potential customer’s experience with our product, or let them experience it on their own? An example of this would be if you work at a dealership, do you let clients take their own test drives, or do you like to ride shotgun?
While it can be tempting to try to lead consumers to the right conclusions, getting in the way of their experience with what you’re offering could ultimately hurt you.
In today’s Hard Facts I’m going to be sharing some real life examples of how to navigate situations like these, as well as the ONE GOLDEN RULE you need to know when it comes to customer experience!
